Technorati

So, what is technorati?
Wikipedia thinks Technorati is an Internet search engine for searching blogs, competing with Google and Yahoo!. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.^[2] The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.

So, why use technorati when everything till this point has been all about google? The answer was provided by the very helpful Leigh Blackall who pointed out to me that google search engines have more to gain from identifying blogs created with google and therefore content might be missed.
So, we use an external provider, first stop; technorati; pop in the key words you want to search in the 'blogosphere' and you're off!
When you find something of interest remember to subscribe to it with your google reader.

_c